Levi’s x Google
I developed the global strategy, creative platform, and key messaging for the launch of Jacquard, Levi’s Trucker Jacket with Google technology woven in. I also developed concepts and wrote copy for global social assets.
Sony Crackle Brand and Originals
As the strategy lead for Sony Crackle, I oversaw the team responsible for bringing the brand and all of its original series to life on social media. We also led the charge when it came to talent capture and live event coverage.
Netflix: First They Killed my Father
I was honored to develop and execute the social strategy for Angelina Jolie’s First They Killed My Father. Individual posts in the campaign resulted in thousands of organic Facebook likes, shares, and heartfelt comments.
HP: Global Social Strategy Development
Working closely with local and international teams, I led the development of HP's global social strategy for consumer and commercial printers.
Chambord Liqueur: Because No Reason
I worked with Chambord Liqueur to help the brand reach millennial women through influencer campaigns, a complete redesign of Chambord's Pinterest account, and the creation of fun, engaging social content.
826LA: Inspiring the Next Generation of Creativity
Driven by my passion for nonprofit work, I organized a partnership with M&C Saatchi and 826LA, a nonprofit writing and tutoring center. People from all departments in the agency worked with 826LA students to create ads for products sold in the Time Travel Mart, which benefits 826LA.